The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
We invited people to see what happens when they touch the rainbow. To do that, we didn't invent new touch screen technology or anything for that matter. We just asked people to touch their computer screens and watch as their finger played a starring role in 5 interactive online commercials. In the process we did manage to invent one thing: a completely new way to interact with an interactive medium.
2012 Awards
Total Points: 15
Silver Pencil
Credits
Agency
BBDO / Toronto
Production Company
Dwight Phipps
Opc
Art Director
Mike Donaghey
Creative Director
Carlos Moreno
Peter Ignazi
Director
Woods and Low
Sound Designer
The Eggplant
Writer
Chris Joakim
Agency Producer
Ann Caverly
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