The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
About the Work
For Doritos latest campaign - ?Dip Desperado? a narrative based around a character, Esteban Ortega, who as a young man discovered that he was incredibly adept at flicking tortillas into jars of salsa.
Esteban?s rags-to-riches-then-back-again story culminates in a dramatic moment of redemption, and is told via TV, online video and Twitter. Ortega, a Mexican cult-hero of the last century, could flick a chip into a well over 85m away, shatter a line of 10 beer bottles with just 9 chips and it?s fabled he even brought down a vulture that was terrorising a local village using a solitary tortilla.
Esteban?s rags-to-riches-then-back-again story culminates in a dramatic moment of redemption, and is told via TV, online video and Twitter. Ortega, a Mexican cult-hero of the last century, could flick a chip into a well over 85m away, shatter a line of 10 beer bottles with just 9 chips and it?s fabled he even brought down a vulture that was terrorising a local village using a solitary tortilla.
2012 Awards
Total Points: 5
Merit
Credits
Agency
Abbott Mead Vickers BBDO / London
Production Company
Independent
Art Director
Tim Vance
Paul Knott
Jeremy Tribe
Prabhu Wignarajah
Creative Director
Mark Fairbanks
Director
Glue Society
Producer
Jani Guest
Jason Kemp
Sound Designer
750
Agency Producer
Suzy Macgregor
Suzanne Melia
Related Awards
