The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
The idea of turning the world of Google Maps into an experience was inspired by the classic Labyrinth game, where a player must get from one end of the platform to the other. The game-like structure was a great way to showcase many of Google Maps? product features and tools that people may not know exist, while also showing that getting from Point A to Point B can be a journey of unexpected fun and exploration.
2012 Awards
Total Points: 5
Merit
Credits
Production Company
1st Avenue Machine
Art Director
Byron del Rosario
Creative Director
Paul Venables
Will McGinness
Paul Foulkes
Director
Bob Partington
Aaron Duffy
Will Rexer
Writer
Kelly Diaz
Agency Producer
Craig Allen
Zeynep Taslica
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