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2012 One Show - Interactive

The BossTracker5000

Agency Euro RSCG Chicago / Chicago

Client Euro RSCG Chicago

Category

Social Media / Microblogging

Annual ID

12300N

About the Work

The BossTracker5000: Sit, Boss, Sit!

Apparently it?s not ?humane? to microchip overscheduled executives like we do our cherished pets, but today?s in-demand business environment requires instant access and direct communication. Build a better boss and the world will beat a path to your door.

Michael Shirley channeled his inner MacGyver to design the perfect homing device for the busy executive who has everything including Restless Legs Syndrome: The BossTracker5000.†

Euro RSCG Chicago?s Chief Creative Officer Jason Peterson is a hard guy to catch at his desk, you see. So Shirley, who is Group Creative Director at the advertising agency, created the gizmo so he (and anyone else interested) would be instantly notified with a snappy tweet and a fresh photo each time Peterson plops down in his office chair. A few details:

†HOW IT WORKS:

* The unit is triggered by a reed-switch sensor that monitors magnetic proximity. The signal is sent through a board to a processing sketch, which tells the computer to snap a webcam photo of Peterson and upload it to Twitpic with a saying chosen from a pool of prewritten zingers. The Twitpic post is immediately loaded to the BossTracker5000's Twitter feed. Voila! A chair that tweets.†

* The BossTracker5000 Twitter feed is live! See it in action here: http://twitter.com/bosstracker5000

* Sample tweets, which are sent out through a randomizer:
† ?Crouching tiger, sitting Jason.?
† ?Sit happens.?
† ?I?m in my office if you?d like to play Monopoly. And by play Monopoly, I mean do my expense reports.?
† ?I?m back, and business is takin? care of me.?
† ?I heard the ice cream truck!?

2012 Awards

Total Points: 5

Merit

Credits

Art Director

Michael Shirley

Creative Director

Michael Shirley
Jason Peterson

Creative Technologist

Michael Shirley

Programmer

Quentin Poynter
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