The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Interactive

Pudding Face

Agency CP+B / Boulder

Client JELL-O
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URL

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Annual ID

12298N

About the Work

These days, it feels like people can?t stop whining on the Internet. At every turn, the Twittersphere seems to be getting angrier and angrier. We knew JELL-O Pudding could make people smile. But could it take the hate out of Twitter? Meet the JELL-O Pudding Face Mood Meter. It monitored the balance of smiley and frowny faces in Tweets. When the number of smiles were high, the Pudding Face grinned. But when the frowny faces started to take over, JELL-O sent a personal message with some free pudding to cheer those frowners right back up. And the best part was, people started smiling again?online and off.