The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Interactive

AskAway.ca

Agency Revolve / DIGITALKITCHEN / Bedford

Client Atlantic Lottery
BACK TO RESULTS

URL

Click to launch

Annual ID

12346N

About the Work

Atlantic Lottery has been part of the fabric of Atlantic Canada for 35 years, but few people understood the tremendous impact Atlantic Lottery has on the lives of Atlantic Canadians. Lack of accessible information left citizens with many questions and misperceptions.

AskAway.ca is the hub for an integrated campaign that encourages and enables Atlantic Canadians to ask Atlantic Lottery anything they want. Content is presented in the voice of Atlantic Canadians themselves, not Atlantic Lottery.

Using a cinematic experience, AskAway.ca creates a digital ?quilt? of interconnected stories and questions, allowing Atlantic Canadians to explore, discover and most importantly, participate in a two-way conversation about how lottery gives back to the people of Atlantic Canada.