The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
After successfully endorsing K-Swiss Tubes, Kenny Powers takes over K-Swiss as CEO, enlisting the world?s baddest athletes to help him un-suck the sports worls and to get everyone training in Micro Tubes. The fully integrated campaign features NFL all-pros Matt Cassel and Patrick Willis, MMA world champions Jon ?Bones? Jones and Urijah Faber, and cameos by Mark Cuban, Michael Bay, Rey Mysterio, Jillian Michaels, and others.
2012 Awards
Total Points: 25
Gold Pencil
Credits
Agency
72andSunny
Production Company
Caviar
Creative Director
Glenn Cole
Matt Murphy
Barton Corley
Designer
Jay Kamath
Director
Jody Hill
Writer
Matt Heath
Agency Producer
Sam Baerwald
Danielle Tarris
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