The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Interactive

Call of Duty: Black Ops II - The War of the Future

Agency 72andSunny / Los Angeles

Client Activision Publishing

Category

Online Films & Video / Short Form - Single

Annual ID

13227N

About the Work

The future...is now.

Great science fiction ultimately is not fictional at all ? it?s allegorical. It tells us more about our world than we could ever recognize through simple observation. Call Of Duty: Black Ops II does not feel like a fanciful departure from reality? it?s a strikingly authentic insight into precisely where present day vectors are pointed.

We created an explosive documentary that captures present day currents in warfare and geo-political unrest while highlighting the emerging face of weaponry and military technology. It confronts viewers with voluminous and incontrovertible evidence of the real life underpinnings of the game.

The documentary piece above all else will anchor Black Ops II not just as one of the most anticipated releases in gaming history? but also as a frighteningly authentic and uncannily prescient rendering of our near future.

2013 Awards

Total Points: 5

Merit

Credits

Agency

72andSunny

Production Company

Rsa

Designer

Rey Andrade

Writer

Josh Fell
Share To

Related Awards

 

 

 

 

Follow Us