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Category
Package Design / Single
Annual ID
08010D
About the Work
Absolut Disco is a packaging that is the foundation for Absoluts' global winter campaign 2007/08. It has been used in approx. 75 countries in all continents, including UK, Germany, China, USA and Sweden. When the vodka is consumed (and the bottle inside is removed), you can hang the packaging from the ceiling and it glitters like a real mirror ball. The packaging is produced in three different sizes, totalling millions. The campaigns' foundation is the packaging in stores and bars but have been supported with TV & print as well as web.
2008 Awards
Total Points: 10
Bronze Pencil
Credits
Art Director
Fredrik Lindquist
Creative Director
Marten Knutsson
Designer
Magnus Petermann
Illustrator
Gabriella Agner
Writer
Kalle Wahlstrom
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