The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Design

WAR

Agency Contrapunto BBDO / Madrid

Client Amnesty International

You have exceeded your allotted number of views.

For full access to our extensive awards archive



Members Login Here

Category

Craft / Animation - Single

Annual ID

13271D

About the Work

PRODUCED TO/OBJECTIVE:
To mark the United Nations Conference on the Arms Trade Treaty held in New York in July 2012 we created this impactful audiovisual piece to protest against and raise awareness of the irresponsible and immoral trafficking of firearms that is common practice between many of our world's countries.

DESCRIPTION:
Through a powerful animation reminiscent of a kaleidoscope, we have represented the flags of a variety of nations engaged in this cruel trade. These symbols form part of a choreography of explosions, sounds and striking visual images to symbolize the "circus" that national governments generate through the irresponsible trafficking of arms to national regimes that utilize to commit human rights violations.

2013 Awards

Total Points: 5

Merit

Credits

Creative Director

Carlos Jorge
Felix del Valle

Director

Max Hattler

Sound Designer

Max Hattler/ Oeo

Writer

Raul Lopez
Share To

Related Awards

 

 

 

 

Follow Us