The One Show
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22 again
Agency BBDO ESPAÑA / CONTRAPUNTO BBDO / MADRID + LOBO KANE / MADRID + THE LOBBY / MADRID + CP WORKS / MADRID
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Category
Cinema Advertising
Annual ID
OS_FI19107M
About the Work
December 22 is the only day of the year when every TV news in Spain will be leading with images of people celebrating. They are the winners of Spain’s Christmas lottery, a tradition that is as enshrined in Christmas celebrations as turrón or the Three Kings. In fact, it´s a draw with more than 200 years of tradition. Even though, Spain’s Christmas lottery doesn’t tend to turn anyone into a multimillionaire, unlike other lotteries, it’s a practice extended to the whole country. Why? Because this lottery has something special, something that no other lottery in the world has: it is shared. Everyone shares a lottery ticket. People love to play in groups: with their family, with their friends, with their co-workers, with the basket team, ... The satisfaction of sharing a number and the illusion of making your dreams come true, it's almost as important as winning the prize.
2019 Awards
Total Points: 2
Merit
Credits
Agency
BBDO España / Contrapunto BBDO / Madrid
Production Company
Lobo Kane / Madrid
Music / Sound Production Company
The Lobby / Madrid
Oeo / Madrid
Post Production Company
Cp Works / Madrid
Media Distribution Company
Universal McCann / Madrid
Art Director
Alberto Contera
Chief Creative Officer
Carlos Jorge
Creative Director
Gonzalo Urriza
Director
Javier Ruiz-caldera
Director of Photography
Roman Martinez
Editor
Marta PÉrez-antelo
Executive Producer
Gema Crespo
Eva Lera
Ramon Corominas
Producer
Melissa Ferrero
Juanjo Ocio
Writer
Borja Usandizaga
Account Team
Patricia Miguel
Eva Ruiz
Susana Pastor
Valle Morales
Lydia Ruiz-espejo
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