The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Interactive

ParaNorman Website

Agency Wieden+Kennedy / Portland

Client Laika Studios
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URL

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Annual ID

13006N

About the Work

With its clean, scrolling navigation, the ParaNorman website was designed to carry visitors through a parallaxing storybook experience rich in audio and visual detail. Exploring the site?s trove of ghoulish content took advantage of everything mobile browers can do, employing a slew of accelerometer and swipe, pinch, drag and flick controls. It also featured a Stop-Motion Zombie Lab, which allowed users to create their own zombie movies while learning about the mind-blowing craft behind ParaNorman. Of the nearly two million visitors to the site, 35,000 spent an average of 6:30 in the Lab (including stop-motion pros like Seth Green).