The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
![[Inner] Creative](https://d2z00kf51ll94q.cloudfront.net/archive/osi/2013/large/13120N_3.jpg)
About the Work
Panamericana School of Art and Design wanted to increase admissions by reaching those who had never considered taking an art course.
Creative Execution
We developed a software that allows users to create art while using the computer for daily tasks. The Inner Creative software invisibly turns all mouse moves and clicks into brush strokes and splashes of paint, creating unique art works. Users could download the software and upload their own art in the online gallery, and also print it on an actual canvas. The most voted works were also turned into canvases and used as outdoor communication for the campaign. Also, an art exhibition was held in one of S„o Paulo's finest museums depicting works created by famous Brazilians with no previous experience in visual arts.
Results
The Inner Creative exhibition was visited by over 2,000 people only in its first week and was included on the city's cultural agenda. The event received
Creative Execution
We developed a software that allows users to create art while using the computer for daily tasks. The Inner Creative software invisibly turns all mouse moves and clicks into brush strokes and splashes of paint, creating unique art works. Users could download the software and upload their own art in the online gallery, and also print it on an actual canvas. The most voted works were also turned into canvases and used as outdoor communication for the campaign. Also, an art exhibition was held in one of S„o Paulo's finest museums depicting works created by famous Brazilians with no previous experience in visual arts.
Results
The Inner Creative exhibition was visited by over 2,000 people only in its first week and was included on the city's cultural agenda. The event received
2013 Awards
Total Points: 5
Merit
Credits
Art Director
Marcos Kotlhar
Guilherme Giacomo
Creative Director
Luiz Sanches
Marcos Medeiros
Andre Kassu
Information Architect
Vanessa Marques
Programmer
Inkuba
Cricket Design
Yves Apsy
Writer
Ricardo Ricardo Wolff
Agency Producer
Fernando Boniotti
Rafael Puls
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