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About the Work
Denon, delivers on a 100 year history of the finest sound quality and their new range of headphones were no exception. The product is great, but brand recognition was nil among the target.
We wanted to demonstrate to consumers that with Denon Headphones you don?t just hear the music, you feel it. And make them realize that with Denon they were buying headphones that would provide a richer music experience, not just a product with a musician?s signature on it.
We created The Denon Visyoualizer an app that shows people how it feels to wear headphones tailored to their lifestyle.
On the website users upload a photo or activate their webcam, and magically see themselves transformed into a living breathing 3-dimensional music equalizer. They can share their images via facebook and twitter.
We wanted to demonstrate to consumers that with Denon Headphones you don?t just hear the music, you feel it. And make them realize that with Denon they were buying headphones that would provide a richer music experience, not just a product with a musician?s signature on it.
We created The Denon Visyoualizer an app that shows people how it feels to wear headphones tailored to their lifestyle.
On the website users upload a photo or activate their webcam, and magically see themselves transformed into a living breathing 3-dimensional music equalizer. They can share their images via facebook and twitter.
2013 Awards
Total Points: 5
Merit
Credits
Agency
Jam3
Art Director
Cesar Finamori
Danilo Boer
Creative Director
David Lubars
Sound Designer
Drastic Music
Writer
Adam Reeves
Agency Producer
David Ross
Diane Hill
Jeff Puskar
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