The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
About the Work
While Nike has always stood for one principle?empowering athletes to reach their full potential?but online, it was a different story: Over 70 different digital properties that weren?t consistent or in concert. Brand and sport category destinations weren?t integrated with e-commerce, and visitors often weren?t able to view content on their phones and tablets. We reimagined the entire Nike digital ecosystem, streamlining products, services, and brand inspiration?all under one roof. The new Nike.com is based on athletes? behaviors, both on- and offline. Fast, light, and scalable, Nike?s new home unifies brand, commerce, and social into one robust destination.
2013 Awards
Total Points: 15
Silver Pencil
Credits
Art Director
Matt Schreiber
Creative Director
Mark Laughlin
Fura Johannesdottir
Hoshi Ludwig
Xavier Gallego
Tim Hutchison
User Experience Designer
Caitlin Robinson
Rahul Sen/Evinn Quinn
Agency Producer
Elizabeth Bell
Mark Norris
Emily Fare
Technical Producer
Christian Rauh/Patricia Choi
Lamar Hines/Adam Housman
Related Awards
