The Blind Project was developed for the charity fund "The right to smile",
in order to do everything possible to improve the life of the blind
and the partially sighted in the russian environment.
Russian cities are not designed for normal co-existence with the
disabled, especially with disabled children, blind children.
The blind site that lets any user experience the aggressive city
environment. Feel frightened. Suggest how to change the world on the
same web site.
The most important problem was to provide an emotional connection of
the user and the blind boy's world. The solution was to build a
virtual blind 3D world and kinesthetic interaction through a webcam.
So that we managed to arouse thoughts about suffering of the blind
Results
Dozens of ideas. Thousands of users every day. Positive PR. 50% of the
direst traffic.More than 200 publications and nearly 20 thousand views