The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
INSIGHT
Travelers desire a tool to guide them through every segment of their journey, from inspiration to destination and everything in between. Tablets are best positioned to bridge the divide between the at-home, lean back experience and the on-the-go, utility-centric experience.
IDEA
Create an experience as seamless as travel should be. With Fly Delta for the iPad, customers can now explore Delta?s destinations, download entertainment for their journey, interact with a dynamic view of their travel plans, and even explore the ground below them in-flight with Glass Bottom Jet?.
IMPACT
In the first week since launch, Fly Delta for the iPad had over 100,000 downloads, was named Gizmodo App of the Day, and skyrocketed to the No. 1 Travel app in the iTunes App Store.
Travelers desire a tool to guide them through every segment of their journey, from inspiration to destination and everything in between. Tablets are best positioned to bridge the divide between the at-home, lean back experience and the on-the-go, utility-centric experience.
IDEA
Create an experience as seamless as travel should be. With Fly Delta for the iPad, customers can now explore Delta?s destinations, download entertainment for their journey, interact with a dynamic view of their travel plans, and even explore the ground below them in-flight with Glass Bottom Jet?.
IMPACT
In the first week since launch, Fly Delta for the iPad had over 100,000 downloads, was named Gizmodo App of the Day, and skyrocketed to the No. 1 Travel app in the iTunes App Store.
2013 Awards
Total Points: 10
Bronze Pencil
Credits
Art Director
Jefferson Lui
Creative Director
Jon Reiling
Information Architect
Sarah Lockwood
Mike Hickman
Programmer
Taran Reese
Jeff Alegra
Writer
Rachel Gillett
Agency Producer
Anastasia Vastola
Lindsay Werner
Adam Abbruzzese
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