The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
OWNING THE SUPER BOWL? NOW THERE'S AN APP FOR THAT
Super Bowl, the biggest TV advertising day in America, has become a crowded place. With over 50 advertisers competing for viewers? attention, how do you stand out? We decided to add another screen.
Chevy Game Time is a live second-screen experience, interacting with the broadcast and our commercials in real time. It?s designed to hijack viewers? attention during competitors? ads and to give people a reason to engage with Chevy throughout the entire game, on multiple screens.
Super Bowl, the biggest TV advertising day in America, has become a crowded place. With over 50 advertisers competing for viewers? attention, how do you stand out? We decided to add another screen.
Chevy Game Time is a live second-screen experience, interacting with the broadcast and our commercials in real time. It?s designed to hijack viewers? attention during competitors? ads and to give people a reason to engage with Chevy throughout the entire game, on multiple screens.
2013 Awards
Total Points: 5
Merit
Credits
Creative Director
Hunter Hindman
Joakim Borgstrom
Niklas Lilja
Michael Limbert
Writer
Sha Nguyen
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