The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
Media buyers saw online display as predictable and dull. Our challenge was to prove that it could be far more: that Google's online advertising solutions can deliver a genuine emotional connection with a brand.
We decided to demonstrate what was possible. So we collaborated with Google and Sydney Opera House to create FRONTROW, a custom-built YouTube gadget that allowed audiences worldwide to watch Vivid LIVE events streamed live, plus move the camera, shoot images and share on their social networks.
We decided to demonstrate what was possible. So we collaborated with Google and Sydney Opera House to create FRONTROW, a custom-built YouTube gadget that allowed audiences worldwide to watch Vivid LIVE events streamed live, plus move the camera, shoot images and share on their social networks.
2013 Awards
Total Points: 5
Merit
Credits
Group Creative Director
Mark Sydney
Google Australia
Sydney Opera House
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