The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Interactive

Pulse

Agency BBDO / New York

Client GE
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URL

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Annual ID

13222N

About the Work

GE is amazed by what the human body can achieve during the Olympics. So we created the Pulse of the Games, a 17-day digital experience showcasing the incredible feats of the human body. We loaded every day with a variety custom content that revealed how athletes? bodies work in amazing ways. Quirky bite-sized original animations introduced amazing athletic achievements, like how boxers must control the body?s fastest muscle- the muscle that controls blinking- so as not to lose sight of an opponent. Insightful video shorts explained the science behind super bodies doing super things, like how in the 10 seconds it takes to run the 100m, sprinters? feet touch the ground for less than 4 seconds. We also integrated live results and compared them with previous records, proving the seemingly limitless potential of the human body.