M.J. Bale is a new, high-end Australian men?s fashion brand. We aimed to create awareness of the brand and for its sponsorship of the Australian Cricket Team, as the team?s Official Tailors. As the team?s smallest sponsor, who couldn?t be on the team?s mainstream communications, the uniforms or the pitch, there was low awareness of both the sponsorship, and the brand.

So, we found the field where the Australian Cricket Team had its most victories, the Sydney Cricket Ground (SCG). We took grass from there, replanted it on our merino sheep farm, fed it to our sheep and handcrafted suits from their wool, now infused with victory, for the Australian Cricket Team. The story within the suits gave Australia?s most recognised sports stars, commentators, cricket fans and anyone wearing our ?Grazed on Greatness? suits a unique story to tell in a captivating online film.