The One Show
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About the Work
St. Patrick?s Day is the perfect excuse to get together with your friends and have a drink. But, if there?s one thing that guys are notoriously bad at, it?s organizing things. When it comes to getting a group of friends together, they?re useless.
So, to help guys get together on St. Patrick?s Day, Guinness has come up with a unique and tongue in cheek way of rounding up groups of friends and herding them away from the usual distractions that get in the way of going to the pub. Cheers to that.
Over 2 Million views in the first two weeks.
3rd most watched YouTube video the week before St. Patrick?s Day.
Liked by 97% of viewers.
151,397 Facebook Shares, with a potential reach of over 20 Million.
184 Blog Posts.
Voted the most viral Guinness ad of all time by AdWeek.
So, to help guys get together on St. Patrick?s Day, Guinness has come up with a unique and tongue in cheek way of rounding up groups of friends and herding them away from the usual distractions that get in the way of going to the pub. Cheers to that.
Over 2 Million views in the first two weeks.
3rd most watched YouTube video the week before St. Patrick?s Day.
Liked by 97% of viewers.
151,397 Facebook Shares, with a potential reach of over 20 Million.
184 Blog Posts.
Voted the most viral Guinness ad of all time by AdWeek.
2013 Awards
Total Points: 10
Bronze Pencil
Credits
Production Company
Thomas Thomas
Art Director
Ant Nelson
Creative Director
Mike Hannett
Dave Buchanan
Director
Kevin Thomas
Producer
Trent Simpson
Writer
Mike Sutherland
Agency Producer
Paul Goodwin
Louise Richardson
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