The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
The M5 is not only the world?s fastest sedan, but also the most luxurious. To reflect its two contrasting sides, our film juxtaposes high-speed driving footage with serene super slow motion sequences.
The beautiful slow motion footage partnered with Beethoven?s Piano Concert No. 5 in E-flat major, Op. 73 lulls the viewer into a peaceful trance, then the film returns to real time with stripped back sound design featuring only the raw roaring engine of the M5 creating an intentionally jarring contrast.
The music plays an absolutely essential role in in delivering the luxury/premium moment, in strong contrast to the power of the M5's engine sounds.
The entry category says: A branded video where music plays an essential role.
The beautiful slow motion footage partnered with Beethoven?s Piano Concert No. 5 in E-flat major, Op. 73 lulls the viewer into a peaceful trance, then the film returns to real time with stripped back sound design featuring only the raw roaring engine of the M5 creating an intentionally jarring contrast.
The music plays an absolutely essential role in in delivering the luxury/premium moment, in strong contrast to the power of the M5's engine sounds.
The entry category says: A branded video where music plays an essential role.
2013 Awards
Total Points: 5
Merit
Credits
Art Director
Raul Garcia
Composer
Ludwig Van Beethoven
Creative Director
Brent Choi
Brian Murray
Raul Garcia
Director
Mark Glaser
Editor
Brandon Porter
Sound Designer
Jo Rossi
Tony Gort
Matt Thorne
Writer
Brian Murray
Agency Producer
sumit ajwani
Music / Sound
Silent Joe West
Roger Harris
Related Awards
