The One Show
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Category
Integrated Branding / Integrated Branding Campaign - 360
URL
Click to launch
Annual ID
13260N
About the Work
The right music makes any journey better.
This is why Gatwick Express created Express Tracks.
Three unique 30 minute tracks by three different artists, each scored to the view from London Victoria to Gatwick on the Gatwick Express.
Dub-step producer Benga, Oscar nominated composer Philip Sheppard and indie band The Milk created the tracks and each one synchs up to the view from the train from London Victoria to Gatwick airport on the non-stop Gatwick Express. Customers buy a ticket online, download one of the three tracks to their ipod or phone and when the train leaves the station ? hit play and an otherwise conventional train journey turns into a unique experience with Express Tracks providing the soundtrack to their journey.
This is why Gatwick Express created Express Tracks.
Three unique 30 minute tracks by three different artists, each scored to the view from London Victoria to Gatwick on the Gatwick Express.
Dub-step producer Benga, Oscar nominated composer Philip Sheppard and indie band The Milk created the tracks and each one synchs up to the view from the train from London Victoria to Gatwick airport on the non-stop Gatwick Express. Customers buy a ticket online, download one of the three tracks to their ipod or phone and when the train leaves the station ? hit play and an otherwise conventional train journey turns into a unique experience with Express Tracks providing the soundtrack to their journey.
2013 Awards
Total Points: 5
Merit
Credits
Art Director
Joris Philippart
Creative Director
Colin Byrne
Jim Capp
Designer
Steve McGeorge
Chris Jones
Programmer
Bastien Schaeffer
Writer
Jason Scott
Agency Producer
John Paul Toher
Lisa Turner
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