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Category
Integrated Branding / Integrated Branding Campaign - 360
URL
Click to launch
Annual ID
13074N
About the Work
Being a kid sucks. And after a long day of dealing with childhood, a kid needs something to cheer them up, something like their favorite pasta sauce. With an integrated campaign including TV, radio, digital, social, we brought the idea of ?a long day childhood? to life and positioned Ragu as the solution with the help of our catchy song. The campaign got so popular it was extended with a spot chronicling the internet's longest day of childhood, "Charlie bit my finger," and an App allowing users to turn their own kid?s long day videos into spots with customized funny songs.
2013 Awards
Total Points: 15
Silver Pencil
Credits
Production Company
Radical Media
Art Director
David Suarez
Danny Gonzalez
Creative Director
Gerry Graf
Eric Kallman
David Suarez
Danny Gonzalez
Creative Technologist
Brian Moore
Director
Steve Miller
Writer
David Suarez
Danny Gonzalez
Agency Producer
Amanda Revere
Josh Morse
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