The One Show
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Category
Integrated Branding / Integrated Branding Campaign - 360
Annual ID
13073N
About the Work
To market LAIKA Studio?s new feature, ParaNorman, we embraced the idea that being weird is the best thing you can be. Our motto? WEIRD WINS. To tell our story, we courted weird influencers (like Neil Gaiman and Felicia Day), made a mobile game about a bisected ghost-dog, built a parallaxing storybook of a website, created short films about the weirdos at LAIKA, partnered with Mondo, Etsy, Nike and Lady Gaga, and made a bunch of other stuff that got so many people to see it that it took in $100 million worldwide. Pretty good for a weird little movie.
2013 Awards
Total Points: 25
Gold Pencil
Credits
Production Company
Laika Studios
Legwork
North Kingdom
Joint Editorial
Grow Films
Grow Films
Art Director
Mike Giepert
Caio Lazurri
Creative Director
Susan Hoffman
Jeff Gillette
Joe Staples
Creative Technologist
Steven Skoczen
Designer
Jason Strand
Paul Levy
Mike Weihs
Katie McHugh
David Trujillo
Matthew Gamlen
Mark Lundgren
Michael Gersten
Pieter Hergert
Information Architect
Michelle Childs
Writer
Nathan Goldberg
David Neevel
Related Awards
