The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
Gothenburg has about 3,400 homeless people. Most of them find a roof over their heads with a friend or at a refuge, but some sleep in the open air. We have chosen ten of the places where they might spend the night " and made it possible for you to book them. Just like any hotel. You can book one for yourself, or as a gift for somebody else. Either way the money goes to our work for homeless and socially vulnerable people.
2013 Awards
Total Points: 25
Gold Pencil
Credits
Production Company
Thomson interactive media
Art Director
Staffan Lamm
Staffan Forsman
Creative Technologist
Stefan Thomson
Designer
Christoffer Persson
Staffan Hakansson
Photographer
Hakan Ludwigsson
Writer
Martin Ringqvist
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