The One Show

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2013 One Show - Interactive

20things 2011

Agency SYZYGY / Bad Hombrug

Client SYZYGY
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URL

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Annual ID

13322N

About the Work

Celebrating our passion for all things digital, we wanted to raise awareness of the SYZYGY Group amongst creatives, digital media professionals and brands: We created a beautiful piece of digital art that weaves together 20 ?things? that happened on the internet in 2011 - challenging the web community to identify these events. We contacted bloggers and publishers and seeded the campaign-URL through social media channels, opening up the artwork for sharing. To trigger viral effects, signed ?20things? prints were randomly given away to those who participated.
The results after one week: worldwide engagement, 4.2m Twitter-Impressions, 0.5m Facebook-Impressions, 331 blog-entries, 100 forum-discussions, picked up by Mashable, Gizmodo, Contagious, Laughing Squid, MSN Digital Life and many more.