The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Social Media / Best Use of Social Media/Facebook
Annual ID
13301N
About the Work
Cole Haan has a long history of being the perfect shoe?for moms. But when they built a heel made for helping young women party through the night, their tactics needed to change. Using media that only came out at night and a few new friends that certainly know a good pump, the #DontGoHome campaign hit the streets of NYC.
2013 Awards
Total Points: 5
Merit
Credits
Art Director
Devon Hong
Creative Director
John Patroulis
Caprice Yu
Information Architect
Kathrin Hoffman
Writer
Matt Clark
Agency Producer
Justin Booth-Clibborn
Melissa Jarosz
Content Strategist
Kendra Salvatore
Colleen Leddy
Sam Jesse
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