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About the Work
Douche parking' is a huge city problem in Russia. There're not many places to park but also there're people who just don't care about others. Online city newspaper, The Village.ru, has decided to help people make such behaviour socially unacceptable using digital media. We've created a free app that allows people to capture wrongly parked cars. This data is streamed live to special banner ads that are targeted through IP address to locations where these cars were parked. These banners work as pop-ups where you see a car with a number 'parked' on an article you're reading. When you hover over the banner it lets you know that this car is annoying people in a certain street in the city right now just like it's doing on the site. The user was motivated to share the picture of the 'parking douche' in social media to close the banner.
2013 Awards
Total Points: 5
Merit
Credits
Art Director
Vladimir Shreyder
Creative Director
Katya Bazilevskaya
Grisha Sorokin
Creative Technologist
Alexander Rybyakov
Programmer
Alexander Redinger
Alexander Simonov
Agency Producer
Alya Gabdurakhmanova
Content Strategist
Alexey Artyukhov
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