The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
The Chrome browser provides a better experience of the web, but unlike Internet Explorer or Safari, it doesn't come bundled with a Mac or PC. Our challenge was to demonstrate the experience it could offer, by pushing the boundaries of what's possible in a browser.
Chrome's strategy is about imagination and creativity: ?The web is what you make of it'. So we used one of the areas in which Chrome excels ? WebGL ? to bring this strategy to life. To demonstrate what can be created within Chrome in 3D, we combined two of the world's best-loved products: Google Maps and LEGOÆ
Chrome's strategy is about imagination and creativity: ?The web is what you make of it'. So we used one of the areas in which Chrome excels ? WebGL ? to bring this strategy to life. To demonstrate what can be created within Chrome in 3D, we combined two of the world's best-loved products: Google Maps and LEGOÆ
2013 Awards
Total Points: 5
Merit
Credits
Co-Agency
Google Australia
Production Company
North Kingdom
Creative Director
Mark Sydney
Google Australia
North Kingdom
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