The One Show

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2013 One Show - Interactive

KNIT Like Collection

Agency TOPPAN PRINTING CO.,LTD / Tokyo

Client Ryohin Keikaku

Category

User Experience Design / Interaction Design

Annual ID

13348N

About the Work

Need to communicate the regular theme of the brand "MUJI knit" and impress people again.because plenty of years after its launch,the product become a very base fashion item and people start to think there's no greater amazement and individual's personal style toward the product.

In the meantime,the oneline shopping is rising,and our EC site is increasingly being viewed.We need
to ask ourselves what value retail still offers.We have to consider about what the value of our retails shops.

At MUJI store,we provided a way to visualization of the content being discussed on Facebook.
We named is?KNIT Like COLLECTION?.

2013 Awards

Total Points: 5

Merit

Credits

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