The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
adidas and TBWA set out to change a piece of retail forever. To put shopping in window shopping. The goal was to be able to turn any store front window into a functional virtual store, that would connect with any smartphone, without the need of an app or QR code reader and a complete end-to-end purchase experience. The result should be a working prototype for proof-of-concept testing.??
In 10 months of rapid prototyping, a team of creatives, technologists and developers from TBWA, in close relationship with experts from adidas, build a fully functional prototype. The system effectively extends store opening hours from the typical 10 to 24/7. It's seamlessly integrated into adidas ecommerce, fusing their storefront and webstore. We successfully put shopping in window shopping!
In 10 months of rapid prototyping, a team of creatives, technologists and developers from TBWA, in close relationship with experts from adidas, build a fully functional prototype. The system effectively extends store opening hours from the typical 10 to 24/7. It's seamlessly integrated into adidas ecommerce, fusing their storefront and webstore. We successfully put shopping in window shopping!
2013 Awards
Total Points: 25
Gold Pencil
Credits
Art Director
Pekka Puhakka
Creative Director
Martin Mohr
Creative Technologist
Ville Yli-Knuutila
Mikko Koykka
Vaino Leskinen
Juha Pelkonen
Lauri Toivonen
Designer
Daniel Julier
Director
Ceylan Yukler
Kruno Ivancic
Information Architect
Aleksanteri Gyllenbogel
Producer
Nina Kaskinen
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