The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Magazine / Full Page or Spread - Single
Annual ID
141306A
About the Work
City life can be a trap. Its inhabitants are stuck in a routine and it's hard to get out of it. Our objective was to instill Land Rover's spirit of adventure, by inspiring our viewers to escape the city. So we drew parallels between the aerial view of an urban grid and a spider web, a visual demonstration of a trap ‚?? which put city life in perspective and encouraged city dwellers to break-free with a Land Rover.
2014 Awards
Total Points: 5
Merit
Credits
Agency
Y&R South Africa / Cape Town
Art Director
Justin Joshua
Rowan Foxcroft
Gareth Owen
Chief Creative Officer
Graham Lang
Creative Director
Nkanyezi Masango
Bibi Lotter
Executive Creative Director
Rui Alves
Creative Team
Ashleigh Hamilton
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