The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

Pedro

Agency DDB Tribal Group / Berlin

Client Volkswagen
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Annual ID

140308A

About the Work

Volkswagen wanted to make people aware of its innovative strength and therefore communicate the various technologies available in new models.
One of them: Sign Assist.

Recognizing traffic signs is important as it helps you to make easier and safer progress while driving. In everyday life, it can sometimes be difficult to recognize important signs that are right in front of us. Based on this insight, we created a humorous and innovative film in which someone simply ignores or misses all the signs even when they are right in front of him. This solution allowed us to deliver the message in a way that resonated with people.

The commercial was primarily placed on national TV channels with a very broad range of viewers such as news channels.