The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

Hands

Agency Wieden+Kennedy / London

Client Honda
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Annual ID

141251A

About the Work

The brief was to create a piece of film that positioned Honda as an imaginative and innovative car company to elevate brand desire in the UK. To do this we delved deep in to the history of Honda and discovered a 65 year tradition of engineering driven by the curiosity of the Honda engineer. We decided to celebrate this curiosity in the film by showing a pair of tinkering hands, which take us on a twisting, turning and entertaining journey through Honda's rich history. But the inquisitive nature of the piece didn‚??t stop there as each detail in the film has a deeper story behind it, sparking the viewer's own curiosity.