The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Brand Identity / Single Element
Annual ID
140402D
About the Work
5 years later, Honda launched an all-new version of its most luxurious, sophisticated and technologically advanced car in Brazil: the Accord. Our objective was to present the car in an innovative light to an extremely demanding, refined and select target audience.
We decided to honor people who, just like Honda, defied limits, achieving the impossible through innovation. We created a book containing phrases spoken throughout history by people who had made the mistake of doubting those who were making major technological advances.
Customers received this tribute to those who had the courage to move forward, created from the perspective of those who didn‚??t
We decided to honor people who, just like Honda, defied limits, achieving the impossible through innovation. We created a book containing phrases spoken throughout history by people who had made the mistake of doubting those who were making major technological advances.
Customers received this tribute to those who had the courage to move forward, created from the perspective of those who didn‚??t
2014 Awards
Total Points: 5
Merit
Credits
Agency
F/Nazca Saatchi & Saatchi / Sao Paulo
Art Director
Andre Fukumoto
Creative Director
Fabio Fernandes
Eduardo Lima
Writer
Charles Faria
Related Awards
