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Category
Brand Identity / Single Element
Annual ID
141216D
About the Work
This envelope serves as the calling card for a heritage-inspired footwear store, with the format allowing the items to be used as envelopes for gift vouchers and gift tags, as well as receipt holders. The overall design direction dovetails with the nostalgic and evocative mood set by the overarching branding. Letterpress printing was employed as it best represents the vibe of an old general store and the soul of a bygone era so vividly expressed by the brand. With its intriguing properties, this printing technique provides a more tactile and premium experience. Design elements from the corporate identity have also been incorporated to give a richer, more textured look and feel, embellished with a colour theme and motifs inspired by traditional labels and receipts of the past. Everything considered, the artisanal, bespoke qualities that define the brand have foregrounded, even as users are left with a unique impression.
2014 Awards
Total Points: 5
Merit
Credits
Agency
The Strangely Good / Singapore
Production Company
The Gentlemen's Press / Singapore
Art Director
Michelle Lin
Creative Director
Michelle Lin
Akane Oh
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