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Category
Craft / Printing and Paper Craft - Single or Series
Annual ID
140692D
About the Work
Bio-farm is a maker of organic fertilizers. It prides itself on making eco-friendly fertilizers and caring for Mother Nature. It caters to an urban audience, including nurseries, flower enthusiasts and casual plant growers.
The brief was to redesign their existing packaging is a way that reflects what the brand stands for.
Good Paper project
We created a new kind of paper that was made by mixing paper pulp and Bio-Farm fertilizer. This paper was then used to create one-of-a-kind eco-friendly packaging. Keeping in line with the idea, organic ink was used to print on the pack.
Once empty, this packaging could be torn and mixed in the soil. Upon watering, the pieces of paper dissolved and acted as regular fertilizer. Bio-Farm benefitted as the packaging established their eco-friendly values, the customers benefitted as they got more fertilizer per pack, but more importantly the environment benefitted.
The brief was to redesign their existing packaging is a way that reflects what the brand stands for.
Good Paper project
We created a new kind of paper that was made by mixing paper pulp and Bio-Farm fertilizer. This paper was then used to create one-of-a-kind eco-friendly packaging. Keeping in line with the idea, organic ink was used to print on the pack.
Once empty, this packaging could be torn and mixed in the soil. Upon watering, the pieces of paper dissolved and acted as regular fertilizer. Bio-Farm benefitted as the packaging established their eco-friendly values, the customers benefitted as they got more fertilizer per pack, but more importantly the environment benefitted.
2014 Awards
Total Points: 5
Merit
Credits
Agency
Leo Burnett India / Mumbai
Art Director
Payal Juthani
Amit Thakur
Creative Director
KV Sridhar
Vikram Pandey
Payal Juthani
Illustrator
Santosh Harmalkar
Photographer
Shashank Sharma
Varun Dutt
Kevin Periera
Producer
Elijah Tesla
Suresh Lodh
Writer
Vikram Pandey
Jay Divanji
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