The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Package Design / Single or Series
Annual ID
140079D
About the Work
The packaging materials for Mac Pro were designed to emphasize the radical departure of the product from its previous form factor, and to reflect the powerful reengineered hardware. Provocative copy was employed to signal a new, confident attitude, as well as to challenge and inspire Mac Pro users.
2014 Awards
Total Points: 5
Merit
Credits
Agency
Apple / Cupertino
Related Awards
