The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Package Design / Product Line
Annual ID
140616D
About the Work
We developed a series of packaging design that does not require the light bulb to be taken out for testing. This is intended to demonstrate the brightness of the light bulb while eliminating the hassle of opening up the packaging and taking out the light bulb.We have designed a series of packaging that's clean and simple to stand out from other competitors. Using an unconventional printing technique, we have developed hidden graphics that can only be seen when consumers test our product. This encourage consumers to pick up Leuch‚??Tech products from the shelf and have fun in testing the light bulbs.Testing the light bulbs before any point of purchase is a part of Indonesia's culture and retail experience as the consumers need to make sure that the light bulbs work before they decide to buy them. However, this practice is inconvenient and time consuming.
2014 Awards
Total Points: 5
Merit
Credits
Agency
JWT JAKARTA / Jakarta Pusat
Production Company
Digital Active / Jakarta
Art Director
Erwin Santoso
Shinta Prasethyo
Selwyn Irawan
Creative Director
Ivan Hadywibowo
Leonard Wiguna
Photographer
Utomo Rahardjo
Shelly Lie
Writer
Marsha Savira
Creative Team
Nina Rakhmatika
Budi Mulianto
Surya P. Nugroho
Taufik Myman
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