The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
Apple takes a different approach to the design of its products, and sets a higher bar for the experience these products deliver to its customers. A simple, elegant animation conveys what it feels like to design with purpose. In a world where people have to rush to keep up, it's easy to be indifferent. We confuse convenience for joy, overabundance for choice, and hype for real progress. Apple believes every idea they touch should, in turn, enhance each life it touches. Only then will they sign their work.
2014 Awards
Total Points: 5
Merit
Credits
Agency
TBWA\Media Arts Lab / Los Angeles
Production Company
BUCK / Los Angeles
Art Director
Danny Duran
Chief Creative Officer
Duncan Milner
Creative Director
Chris Ribeiro
Drew Stalker
Executive Creative Director
Eric Grunbaum
Related Awards
