The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Integrated Branding / Public Service Campaign
Annual ID
150134A
About the Work
The sooner autism is diagnosed, the better the outcome. For Autism Awareness Month, Autism Speaks needed a fresh way to share this information with parents and get them to take action. They did so by breaking an advertising convention and rethinking the way conventional media can be used to tell a story. The message: Learn the signs of autism, because early diagnosis can make a lifetime of difference. Lifetime of Difference is a first-of-its-kind advertising experience that uses four seemingly separate ads from four different brands to tell a single story. We used behavioral retargeted banner ads, a technology primarily used in retail, to show each sequential chapter of our story as users navigated from site to site. A final resolve frame encouraged users to view again in full on YouTube.
2015 Awards
Total Points: 5
Merit
Credits
Agency
BBDO / New York
Production Company
Anonymous Content / Los Angeles
Art Director
Jon Kubik
Chief Creative Officer
David Lubars
Greg Hahn
Creative Director
Peter Alsante
Matthew Zaifert
Director
Christian Loubek
Editor
Jason Macdonald
Ryan Bukowski
Writer
Adam Noel
Agency Producer
David Rolfe
Darbi Fretwell
Clemens Brandt
Tara Toliver
Music / Sound
Adrea Lavezzoli
Jon Nau
Andrew Feltenstein
Glen Landrum
Related Awards
