The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Design

Zen meets Anime

Agency HAKUHODO Inc. / Tokyo

Client Hakuhodo Inc.

Category

Collateral Design / Posters - Series

Annual ID

150492A

About the Work

The entry is the poster for the “Zen meets Anime” seminar presented by Hakuhodo at Spikes Asia 2014. The seminar revealed how the interaction between two contrasting aspects of Japanese culture, refined Zen and chaotic anime, gave Japanese creative advertising its unique character. The brief was to straightforwardly convey that theme to visitors in a way that piqued their curiosity.   The motif of Japanese rock garden SEKITEI* is used to represent the tranquility that is the essence of Zen, but it is graphically depicted using wavy lines suggesting the ceaseless motion characteristic of anime. That creates an illusory effect dynamically capturing the moment of fusion between these two paradoxical aspects of Japanese culture.   * SEKITEI is Japanese traditional garden that expresses water stream of a pond or a river without using water but with stones, and it is also the symbol of Zen spirit.

2015 Awards

Total Points: 5

Merit

Credits

Agency

HAKUHODO Inc. / Tokyo

Art Director

Yumiko Sekine

Creative Director

Morihiko Hasebe
Kentaro Kimura
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