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Category
Collateral Design / Promotional Items - Single or Series
Annual ID
150406A
About the Work
Soundlab was a project to recreate the sounds of some of the most important pictures ever taken with a Leica. Six photographs were chosen. Their sounds were re-imagined and recorded in 3D Binaural technology, to create the sensation of 360 degrees sound, and give listeners the feeling of being right in the photographers’ shoes at the decisive moment. The tracks were also recorded in mono, and a vinyl collection was pressed. 100 boxed sets of vinyl records containing the tracks were distributed to clients and to the press. The box also contained posters for each of the tracks. To honor Leica’s “made by hand” tradition, everything was hand-crafted.
2015 Awards
Total Points: 5
Merit
Credits
Agency
F/Nazca Saatchi & Saatchi / Sao Paulo
Art Director
Bruno Oppido
Gabriel Guedelha
Executive Creative Director
Fabio Fernandes
Eduardo Lima
Illustrator
Fabio Vido
Typographer
Gabriel Guedelha
Bruno Oppido
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