The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Learn more about The One Show 2026

About

See the Jury

Jury Presidents

View Categories

Get Tickets

2015 One Show - Design

Imagination changes the world

Agency DENTSU INC. / Nagoya

Client SHACHIHATA
BACK TO RESULTS

Annual ID

150306A

About the Work

Challenge: " eponte " is an education toy that strongly believes imagination can change the world. “eponte” inspires children’s imagination not only through the product, but also by package." Idea: "At first sight, the package looks like pictures printed for children, however, each picture is a motif for environmental and social issues. The pictures on the boxes changes by changing the point of view. It is the message from “eponte” that the future can be changed negatively or positively just by looking at the world from different angles. " Result: This package stimulated imagination and the creativity of children. In addition, it taught many parents and children about the splendor of imagination that can change the future.