The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Broadcast & Moving Image / Animation
Annual ID
151240A
About the Work
New York is dying. Why? Because even though there are only two states with more people on the organ donor waiting list, New York ranks 49th in the country in actual registered organ donors. It goes against the DNA of New York to be the last in anything. So instead of scaring people with images of illness and death, we realized we needed to tap into the pride of New Yorkers to reverse the organ donor numbers. To remind them that what makes living in New York so great are the people that surround you. If we can’t keep New Yorkers alive, we can’t keep New York alive. And that was our simple, yet intimidating goal: keep New York alive by increasing organ donor registration in the greater New York City area.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Young & Rubicam / New York
Production Company
Zeilt Productions / Luxembourg
Art Director
Miranda Gerlock-Dean
Chief Creative Officer
Jim Elliott
Creative Director
Miranda Gerlock-Dean
Josh Schildkraut
Director
Laurent Witz
Editor
Gyath Chegaar
Executive Creative Director
Glen Jacobs
Producer
emma starzacher
Sarah Haroldson
Writer
Josh Schildkraut
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