The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Film

Playthings

Agency McCann Erickson / New York

Client Evolve
BACK TO RESULTS

Annual ID

150749A

About the Work

We all have memories of finding stuff we shouldn’t have found as kids — birthday presents, dad’s old “magazine collection,” and possibly even guns. And chances are, we didn’t just take a peek and run away. Because kids are curious and if they find something, they tend to play with it. “Playthings”, as part of Evolve’s efforts to increase gun safety, encourages parents to lock up their guns by using a humorous example of curious kids getting into some of mommy’s things. The message is more important than ever considering 1/3 of all homes with children have guns, many left unlocked or loaded. By convincing gun owners to simply lock up their guns, it would save thousands of young lives every year.