The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Newspaper / Full Page or Spread - Single
Annual ID
150140A
About the Work
Foot Locker is mostly known for basketball and gym shoes. But it also has a huge selection of running shoes. We needed to reach out to runners and let them know that Foot Locker loves running as much as they do. Runners are a different kind of people. And to speak to them, Foot Locker had to create a different kind of campaign. The work needed to be simple and embrace the quirky sensibilities of the running community. With the help of illustrator Geoff Mcfetridge, we created a cast of running characters that represent the actual behavior of runners. Each handmade drawing is a quirky, personal and lighthearted invitation to the running community from Foot Locker: All runners welcome.
2015 Awards
Total Points: 5
Merit
Credits
Agency
BBDO / New York
Art Director
Danilo Boer
Chief Creative Officer
David Lubars
Greg Hahn
Creative Director
Grant Smith
Danilo Boer
Executive Creative Director
Chris Beresford-Hill
Dan Lucey
Producer
Tricia Lentini
Writer
Grant Smith
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