The One Show
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Category
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID
CP16077M
About the Work
November 13 2015, Paris is under attack. The ‘Bataclan’, a symbolic concert hall is attacked during a performance. An ideological attack against France, its culture and way of life. One month after these tragic events, the French people were still afraid to go back inside to see shows . There was a decline of nearly 80% in terms of attendance. An absolute disaster. On December 18, in an act of solidarity, the concert halls and theaters decided to unite and change the name of their shows to one unique slogan : MA PLACE EST DANS LA SALLE (MY PLACE IS AT THE SHOW) A symbolic slogan that called for every Parisian, every French person to return to performances in a sign of resistance and struggle against the fear. More than 150 shows changed their name.
2016 Awards
Total Points: 5
Merit
Credits
Agency
Fred & Farid / Paris
Production Company
Killdeath / Paris
Chief Creative Officer
Fred & Farid
Creative Director
Stephane Gaubert
Thierry Buriez
Executive Creative Director
Olivier Lefebvre
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